Fintech and crypto companies send price alerts to drive transactions. Media companies use push to send breaking news to increase site visits and ad revenue. Similar to mobile push notifications, web push is so powerful because it reaches users when they aren’t on your website and can bring them directly back to your product. This means they can be filtered out by relevant Focus modes, delivered to the Apple Watch, and more. These notifications will behave like any other iOS mobile notification. With this release, it’s much easier to engage users in a mobile-first and repeatable way. Before, companies could only reach their iPhone users if they downloaded the app or signed up with their email address or phone number. In fact, the majority of website traffic occurs on mobile devices.
Users continue to prefer mobile for browsing the internet.
Privacy-focused users can easily engage with companies without providing personal information. Nurture and activate anonymous visitors into leads and browsers into buyers - if you don’t capture them, that’s wasted spend. And companies spend a ton of money on acquisition to drive those visitors to the website. The average website traffic comprises 97 to 98 percent anonymous visitors. Depending on your device breakdown, you can more than double your mobile reach. Even companies that have a mobile app will benefit from reaching users that haven’t downloaded the app. That’s over 1.5 billion active iPhone users worldwide, and that audience is now accessible with web push.Ĭompanies that are strapped for developer resources and don’t have a native mobile app can finally reach this desirable new channel in a cost-effective way. The Benefits of Using iOS Web Push Unlock New AudiencesĪpple devices account for almost a quarter of smartphones globally and over half in the United States. Now, Apple joins Google Chrome and Android in enabling companies to communicate with their iPhone and iPad users in a mobile-first way. Mobile Safari web push is finally here! After years of anticipation and demand, Apple has at long last embraced modern web technology and launched support for web push on iOS and iPadOS 16.4+.
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